Monday, June 11, 2007

EA Partners with APM

A great new trend is that the quality of game music seems to be more greatly appreciated by other parts of the entertainment industry! Of course we've all known this for a while as we cringe at some of the stuff coming out of the TV speakers for of our favorite shows, and don't get me started on some those commercials. Hopefully we'll see TV and film folks starting to use the work from game music artists - and perhaps even calling us first next time!

Electronic Arts and APM Music partner to provide EA's video game scores for TV, film, commercial and new media productions. Game scores from many top selling video games including The Sims, Medal of Honor franchise and Tiger Woods PGA Tour are being made available for use in television, films and other media. Production music is the result of a landmark agreement between Electronic Arts (EA), the world's leading videogame publisher, and APM Music, the world's largest provider of music for use in film, television, radio and new media productions, expanding on a nine year relationship between the two companies.

The first 10 CDs produced through this agreement span numerous musical genres. "Medal of Honor?Redemption" provides powerful orchestral cues while "The Sims: Jazz Lounge" lays out groovy retro tracks and sweet bossa novas. The thumping "EA Sports Rock" offers gritty rock, driving beats and hard-core electronica which contrasts with the sweeping, cinematic orchestral cues and transitions of Medal of Honor. The music scores from the selected EA titles, which were originally created for use in video games, were edited by APM Music into tracks ideal for licensing into television, film, commercial and new media productions. An additional 10 CDs are planned for release each year, continuing to draw from EA's existing and upcoming video game releases.

Read the full story here.

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